Buyer's guide · Practical checklist
How to Choose A Financial Planner in Australia (2026 Checklist)
Practical 2026 checklist for choosing the right financial planner in Australia. Credentials to confirm, 7 questions to ask every shortlist candidate, red flags to avoid, and how to compare quotes.
Written by Find a Financial Planner editorial team · Updated 5 June 2026 · 3 min read
What should I look for when choosing a financial planner?
Choose a financial planner by checking these five things first: (1) current registration with the appropriate Australian regulator, (2) clear written terms of engagement, (3) transparent itemised pricing in a written quote, (4) availability within your timeframe, and (5) responsiveness to your initial enquiry. Shortlist 3 candidates, ask the same 5 questions of each, and choose the one that scores highest on communication and value rather than just the lowest price.
Checklist based on 20 providers profiled in our directory across 7 service types.
★Key takeaways
- ✓Always verify credentials with the relevant Australian industry body.
- ✓Require 3+ written itemised quotes before committing.
- ✓A 4.5+ rating across 50+ public reviews is a reasonable baseline — ignore <20 reviews.
- ✓Communication quality in the first 24 hours predicts service quality later.
- ✓Cheapest is rarely best; mid-tier value is usually the safest pick.
The 10-point checklist
- Credentials: is the financial planner registered with the relevant Australian industry body?
- Reviews: 50+ public reviews with a 4.5+ average on Google or Productreview.com.au
- Pricing transparency: do they provide written itemised quotes within 24 hours?
- Insurance: professional indemnity or public liability cover appropriate to the service
- Experience: minimum 3 years in the specific service type you need
- Communication: clear, prompt replies to your first enquiry
- Scope alignment: do they offer the exact service you need (not just something similar)?
- Location: physically based near you or with proven service coverage in your suburb
- References: willing to provide 2 recent client references on request
- Warranty or guarantee: what happens if the service doesn't meet agreed standards?
7 questions to ask every financial planner on your shortlist
- What's included in your quote? What's NOT included?
- Who exactly will be doing the work, and what are their qualifications?
- Can you provide 2 references from clients with similar needs to mine?
- How do you handle changes or issues once the service has started?
- What's your refund or redress policy if I'm not satisfied?
- How long will this take from engagement to completion?
- Is there a case in which your costs could exceed the quote, and by how much?
Red flags to walk away from
- Pressure to sign a contract on the first call
- No written quote, or verbal-only pricing
- Fewer than 20 public reviews, or a perfect 5.0 with <30 reviews (often fake)
- Unwilling to provide credentials or registration numbers
- Asks for large upfront payment (>30%) before starting work
- No physical address listed or can't be verified on ABR/ABN Lookup
- Consistently avoids specific scope or pricing questions
Common questions
Frequently asked questions
What should I look for when choosing a financial planner?
Choose a financial planner by checking these five things first: (1) current registration with the appropriate Australian regulator, (2) clear written terms of engagement, (3) transparent itemised pricing in a written quote, (4) availability within your timeframe, and (5) responsiveness to your initial enquiry. Shortlist 3 candidates, ask the same 5 questions of each, and choose the one that scores highest on communication and value rather than just the lowest price.
How much does a financial planner cost in Australia?
Initial advice (Statement of Advice): $3,300-$5,500 typical, up to $8,000 for complex situations. Ongoing advice: $3,000-$8,000/year for $500k-$2M households. Hourly: $300-$600/hr. Robo-advice (Stockspot, Six Park): $50-$140/month. Many planners offer free 30-minute initial discovery calls before you commit. Fee structures matter: flat fees are typically better for clients than asset-based fees (which penalise portfolio growth) or commission-based fees (banned for most products since 2014).
How do I find a financial planner I can trust?
Verify on ASIC Financial Adviser Register (moneysmart.gov.au) — every licensed adviser is listed with qualifications, employment history, and any disciplinary action. Look for: CFP (Certified Financial Planner) or higher qualification, independent or non-aligned (not owned by a bank), upfront transparent fees, willingness to walk you through their fee structure, listening to your goals before recommending products. Avoid: anyone who recommends specific products before understanding your situation, "free" advice that's actually commission-based.
Should I trust my bank's financial planner?
Bank planners can be competent but face structural conflicts: limited product approval lists (often only their bank's in-house funds), pressure to meet sales targets, less competitive insurance pricing. Generally fine for: super consolidation, basic insurance review, mortgage-related advice. Independent planners are better for: complex investments, retirement strategy, aged care, estate planning, business owners. Always check the ASIC Financial Adviser Register to verify their qualifications and any past disciplinary actions.
When should I start seeing a financial planner?
Earlier is better — small optimisations compound over decades. Common trigger points: turning 50 (10-15 years from retirement), receiving an inheritance or redundancy, considering early retirement, planning aged care for parents, divorce/separation, starting a business, or investments exceeding $250,000. Even a one-off Statement of Advice at age 35 to optimise super and insurance can save $200,000-$500,000 over a lifetime through compounding.
Can I get free or cheap financial advice?
Options for low-cost advice: 1) Industry super funds (AustralianSuper, HostPlus, Cbus, etc.) offer simple super-related advice free or for $0-$500. 2) Robo-advisers like Stockspot ($66/month) or Six Park ($150/month). 3) MoneySmart (moneysmart.gov.au) — free government education resources. 4) Centrelink Financial Information Service — free advice for retirees on age pension. 5) Fee-only independent planners ($4-7k initial) often cost less than asset-based fee planners over time despite higher upfront cost.